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a new culture iS born\\

WE ARE A TEAM OF HOOPERS MAKING HOOPS SHOES. SIMPLE AS THAT. WE CARE, CRAFT, AND OBSESS OVER THESE THINGS. PROBABLY TOO MUCH.

OUR MANIFESTO: THE GAME HAS CHANGED, SNEAKERS SHOULD TOO.

POSITIONS DON’T MATTER. A SICK HANDLE IS THE MOST DANGEROUS WEAPON OUT THERE. EVERYONE ON THE COURT IS A PLAYMAKER. GONE ARE THE DAYS OF SHOES BUILT AROUND “POWER PLAYERS” OR “POINT GUARDS”. IN THIS GAME, BIG GUYS ARE FAST, SMALL GUYS play above THE RIM, AND EVERYONE CAN HANDLE THE ROCK.

WE BELIEVE SNEAKERS SHOULD BE DESIGNED WITH A DIFFERENT PHILOSOPHY: FIT & FEEL. COMFORT & CONFIDENCE IS THE KEY.

YOUR FOOTWEAR SHOULD MEET YOU AT EVERY POINT OF YOUR GAME - THE PERFECT BALANCE OF CUSHIONING & COURT FEEL, SPEED & STABILITY, POWER & QUICKNESS. CROSSOVER CULTURE SNEAKERS ARE BUILT FOR THe new [cROSSOVER] GAME.

BUT THE GAME DOESN'T STOP AT THE BUZZER. EVERYWHERE WE GO,THE GAME GOES TOO. WE design CROSSOVER CULTURE FOOTWEAR, APPAREL, BACKPACKS, & ACCESSORIES FOR GAME DAY & EVERY DAY.

 
 

 

 

 

 

 

 

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GAME DAY \\ EVERY DAY

 
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IN THE LAB\\

BUILDING FOOTWEAR FROM SCRATCH IS NO EASY TASK. GOTTA PUT IN THE WORK - designing, Developing, TESTING, REFINING, & doing it all over again. WE SPENT MORE TIME on THESE SNEAKERS THAN WE ever DID WITH OUR LAST GIRLFRIEND. WE HOPE YOU LIKE 'EM.

 Early sketch of Crafted Mil

Early sketch of Crafted Mil

 Early sketch of sniper lp

Early sketch of sniper lp

 early sketch of fortune lp

early sketch of fortune lp

 3d engineering files for the game series platform

3d engineering files for the game series platform

 checking wood model of the game series platform

checking wood model of the game series platform

 final check models for everyday footwear series

final check models for everyday footwear series

 testing production molds for everyday footwear series

testing production molds for everyday footwear series

 Dialing in rubber compound specifications

Dialing in rubber compound specifications

 newly pressed rubber outsole waiting to be trimmed

newly pressed rubber outsole waiting to be trimmed

 pattern and part development

pattern and part development

 production parts run through lab tests before wear testing

production parts run through lab tests before wear testing

 material racks in the sample room

material racks in the sample room

 first kicks head out to court for dynamic wear testing

first kicks head out to court for dynamic wear testing

 behind the scenes on the production line

behind the scenes on the production line

 passed inspection - ready to pack

passed inspection - ready to pack

 packed and ready to ship

packed and ready to ship

 

 
 

 

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